Viewed from this angle your website architecture is as important as building architecture. Your success is tied to the integrity of your website.
Are These Your Questions?
Is the website is providing the success it could be?
Is the current marketing team providing quality service?
I know the website could be better but how?
Lets answer these questions together.
First we need to create a baseline report of your website and marketing efforts
SEM – Search Engine Marketing
All components of online marketing fit into S.E.M.
Platform – Website Architecture
BluePrint: A website must be set up in an optimal way to support the services, information, or products listed on the website. Suboptimal architecture can lead to the algorithms misplacing or limiting your reach.
Aesthetic: You only have a moment to catch customer attention.
Is your website information captivating? Is your navigation intuitive?
SEARCH ENGINE OPTIMIZATION
Content Easily Understood by Human and Machine
Search Engine Optimization or SEO. Today’s computer algorithms try to “Read” and process your website as a human would. Each page should have a focus idea or concept that is clearly defined by the title and headers on the page.
Your images must match the on page writing with both the picture and the naming of the file via alternative text and captions
Supporting pages are to expand your primary idea with secondary phrases and content that reinforce your relate to the primary page(s).
DATA and ANALYTICS
This is the foundation to identifying ROI. By utilizing visitor tracking software and cross referencing the data output with business goals you paint a picture by numbers
Target Your Customer Base With Pin Point Accuracy
- Paid – Google/Bing Pay-Per-Click ads, Banner ads, Advertorials, Geo-Targeting
- Social Media – Posts, Boosts, Paid, Influencers
- Organic – Brand Identity, Search Result Placement, Map Pack Position, Answers to FAQ, Images for Products, 3rd Party Placement
- Video – Organic Placement, Viral Spread, Paid
- Email – Direct Response, 1 to 1 Conversation